Field notes

The blog.

Notes, observations, and occasional rants about web design, marketing, and what actually works.

Recent posts

The Complete Guide to Creating User-Friendly Website Navigation in 2024

Apr 14, 2025·4 min read

Unlock the secrets to creating a website navigation that guides users effortlessly through your content. This comprehensive guide reveals essential design principles to simplify, organize, and optimize your site's navigation, ensuring visitors can easily find what they're looking for while improving overall user experience.

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Static Sites: How Small Businesses Can Boost Performance and Save Money with Modern Web Technologies

Apr 14, 2025·7 min read

Discover how static site generators are revolutionizing web design for small businesses, offering unprecedented speed, security, and flexibility. This comprehensive guide explores the shift from traditional CMS platforms to modern JavaScript-powered static sites, revealing how your business can leverage cutting-edge web technologies to improve performance, reduce costs, and stay ahead of the competition.

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8 Effective Ways to Improve Your Website's Organic Search Rankings

Apr 14, 2025·4 min read

Discover 8 powerful SEO strategies that can dramatically improve your website's search engine visibility and organic traffic. From optimizing page speed to strengthening technical SEO and creating content that ranks, this comprehensive guide breaks down actionable tactics with real-world case studies to help you boost your online presence and attract more visitors.

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8 Effective Ways to Improve Your Website's Search Rankings

Apr 7, 2025·6 min read

Unlock the secrets to boosting your website's search engine performance with this comprehensive guide to SEO optimization. Discover eight powerful strategies that can dramatically improve your site's visibility, from enhancing page speed and crafting compelling meta descriptions to creating targeted content and leveraging rich snippets. Whether you're a small business owner or digital marketer, these actionable tips will help you climb the search rankings and attract more organic traffic.

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8 Effective Ways to Improve Your Website's Search Engine Rankings

Apr 7, 2025·4 min read

Discover 8 powerful strategies to elevate your website's search engine rankings and boost online visibility. From optimizing page speed to creating killer content and building authority, this comprehensive guide provides actionable tips to help your site climb search results and attract more organic traffic.

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Scroll Hijacking: How This Web Design Trend Can Make or Break Your Business Website

Apr 7, 2025·6 min read

Dive into the world of scroll hijacking: a controversial web design technique that can either enhance or destroy user experience. Discover how this method alters scrolling behavior, its potential benefits for capturing audience attention, and the critical pitfalls that could harm your website's performance and SEO rankings. Learn best practices for implementing scroll effects strategically and see real-world examples of both successful and disruptive implementations.

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How Google's BERT and Passage Ranking Updates Are Transforming Small Business SEO Strategies

Apr 7, 2025·4 min read

Discover how recent Google algorithm updates like BERT and Passage Ranking are transforming SEO for small businesses. Learn key strategies to create high-quality, user-focused content that ranks well and connects with customers in an increasingly sophisticated search landscape.

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Web Accessibility: How to Make Your Website Inclusive and Legally Compliant in 2024

Apr 7, 2025·3 min read

Discover why website accessibility is crucial for business success in this eye-opening blog post. Learn how creating an inclusive digital experience not only helps you avoid legal risks but also expands your customer base, improves SEO, enhances brand reputation, and provides a better user experience for everyone. From legal requirements to potential market reach, this article reveals why accessibility should be a top priority for modern websites.

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Google Page Experience Update: How Small Businesses Can Survive and Thrive in SEO Rankings

Apr 7, 2025·4 min read

Discover how Google's Page Experience Update is reshaping SEO for small businesses, impacting organic traffic and search rankings. Learn about the key technical factors that now determine online visibility, and find out how smaller companies can adapt to maintain and improve their digital presence in an increasingly competitive search landscape.

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Local SEO for Restaurants in Franklin, TN: The Ultimate Guide to Boosting Online Visibility and Foot Traffic

Apr 7, 2025·6 min read

Discover the ultimate local SEO guide tailored specifically for Franklin, TN businesses. Learn proven strategies to boost your online visibility, attract nearby customers, and stand out from competitors through techniques like optimizing Google My Business, earning reviews, creating hyperlocal content, and leveraging local video marketing. Whether you're a restaurant, retail store, or service-based business, this comprehensive resource will help you connect with your local community and drive more foot traffic and sales.

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8 Essential Online Marketing Strategies to Grow Your Small Business in 2024

Apr 7, 2025·9 min read

Unlock the secrets to digital success for small businesses with this comprehensive guide. Discover eight powerful strategies to elevate your online presence, from creating a professional website and mastering local SEO to leveraging social media and storytelling. Learn how targeted digital marketing techniques can drive significant growth, increase customer engagement, and transform your business's online performance.

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How to Create Interactive Content That Drives Traffic and Boosts Engagement

Apr 7, 2025·5 min read

Discover how interactive content can transform your digital marketing strategy, turning passive readers into engaged participants. This blog post explores innovative ways to create quizzes, calculators, gamified experiences, and immersive stories that not only capture audience attention but also drive meaningful conversions across multiple platforms.

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Occasional notes on what actually works.

No spam, I promise. Just the occasional note on web design, marketing, and growth when I have something worth saying.